*IPL Weds Branding*

And you all (crazy cricket fanatics, businessmen/women, Dada/Nana followers, wives/girlfriends of all non followers of soccer, sponsors and whoever is left) are cordially invited to the auspicious wedding that’s taking place at various stadiums in India, and costlier the gift you get(ticket), better will be the service from our side! Namaste.

I’m not an avid fan of cricket or even IPL or any other Indian big fat wedding. Nevertheless, I happen to observe few aspects of IPL just like various movie trailers that I get to see, seated along my excited-for-new movies-siblings.

On every ‘IPL day’ at dinner, my mother ridicules some random poor guy because he is rich and awkward and gives insights about IPL on TV, and some female who would have put up too much of make-up or dressed in revealing attire. My dad condemns every catch that is dropped, gets exalted every time the ball kisses or flies across the boundary and opposes every team that my mother supports. I instead focus on the teams’ t-shirts and caps, bats and grounds, umpires’ uniforms, giant screens. If you take a ‘who’s in whose team?’ quiz, I’ll shamelessly terribly fail. But ‘the bigwigs-sponsors’ of various teams have definitely spammed in my ‘memory-the mailbox’.


So whether it’s 'LUX COZI 'written on uniforms of  ‘Kings XI’ and ‘DC’ or ‘Manyavar ethnic wears’ partnership with ‘KKR’, or even small firm like ‘Burn Fitness Port’ which has invested in 'DC', they all have converted these cricket men into playing talking living hoardings and cartoons ( in various comic features like ‘Rock 'n' Royals' and ‘Electric Chargers', The 'Delhi Daredevils' in Diamond Comics' special series where they join the latter's characters 'Chacha Chadhury' and 'Sabu') and models ('KKR' team dressed elegantly, posing in 'Manyavar ethnic wear', and they look so cute, some look hot..!! see the link below, no wonder I know who all are in this team!!).



 The above video with ethnic wears reminded me of big fat weddings that most of the people like to be invited to. We love to celebrate know, whether it's a child-birth ceremony, marriages, or cricket and its various forms. WE push the boat out.
Not that I’m against it, not at all, but it is more like the Indian wedding where everything (designer clothes, people wanting to be captured by camera, shiny 'firangi' hopping cheerleaders, the ‘pandol’-stadium setup) , except the couple, is noticed. Obviously little happenings like ‘SRK-MCA fight’, etc are bound to take place in the big wedding (controversies are main features of such grand occasions)!!

Anyhow, the couple is going to make a good profit out of the whole wedding and we, the invitees, the audience, the viewers will get entertained somehow( I’m going to have spicy ‘chhole-bhature’ while checking out some cute guy wrapped in the ‘wedding’ dress on TV). Also, I have a gut feeling that the strong couple will have a long-lasting marriage with pompous anniversaries to be enjoyed equally, later on.What a charm!!

With 302k followers on twitter, 1.1 million on facebook( thanks to various FB pages, youtube accounts devoted to these teams), others whether invited or not, whether a fan or not, this wedding is being attended by many.

So are you attending the wedding?