Thursday, May 24, 2012

*IPL Weds Branding*



And you all (crazy cricket fanatics, businessmen/women, Dada/Nana followers, wives/girlfriends of all non followers of soccer, sponsors and whoever is left) are cordially invited to the auspicious wedding that’s taking place at various stadiums in India, and costlier the gift you get(ticket), better will be the service from our side! Namaste.

I’m not an avid fan of cricket or even IPL or any other Indian big fat wedding. Nevertheless, I happen to observe few aspects of IPL just like various movie trailers that I get to see, seated along my excited-for-new movies-siblings.

On every ‘IPL day’ at dinner, my mother ridicules some random poor guy because he is rich and awkward and gives insights about IPL on TV, and some female who would have put up too much of make-up or dressed in revealing attire. My dad condemns every catch that is dropped, gets exalted every time the ball kisses or flies across the boundary and opposes every team that my mother supports. I instead focus on the teams’ t-shirts and caps, bats and grounds, umpires’ uniforms, giant screens. If you take a ‘who’s in whose team?’ quiz, I’ll shamelessly terribly fail. But ‘the bigwigs-sponsors’ of various teams have definitely spammed in my ‘memory-the mailbox’.


So whether it’s 'LUX COZI 'written on uniforms of  ‘Kings XI’ and ‘DC’ or ‘Manyavar ethnic wears’ partnership with ‘KKR’, or even small firm like ‘Burn Fitness Port’ which has invested in 'DC', they all have converted these cricket men into playing talking living hoardings and cartoons ( in various comic features like ‘Rock 'n' Royals' and ‘Electric Chargers', The 'Delhi Daredevils' in Diamond Comics' special series where they join the latter's characters 'Chacha Chadhury' and 'Sabu') and models ('KKR' team dressed elegantly, posing in 'Manyavar ethnic wear', and they look so cute, some look hot..!! see the link below, no wonder I know who all are in this team!!).



 The above video with ethnic wears reminded me of big fat weddings that most of the people like to be invited to. We love to celebrate know, whether it's a child-birth ceremony, marriages, or cricket and its various forms. WE push the boat out.
Not that I’m against it, not at all, but it is more like the Indian wedding where everything (designer clothes, people wanting to be captured by camera, shiny 'firangi' hopping cheerleaders, the ‘pandol’-stadium setup) , except the couple, is noticed. Obviously little happenings like ‘SRK-MCA fight’, etc are bound to take place in the big wedding (controversies are main features of such grand occasions)!!

Anyhow, the couple is going to make a good profit out of the whole wedding and we, the invitees, the audience, the viewers will get entertained somehow( I’m going to have spicy ‘chhole-bhature’ while checking out some cute guy wrapped in the ‘wedding’ dress on TV). Also, I have a gut feeling that the strong couple will have a long-lasting marriage with pompous anniversaries to be enjoyed equally, later on.What a charm!!

With 302k followers on twitter, 1.1 million on facebook( thanks to various FB pages, youtube accounts devoted to these teams), others whether invited or not, whether a fan or not, this wedding is being attended by many.

So are you attending the wedding?


42 comments:

  1. Love it, hate it, you can't ignore it.

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    Replies
    1. yup..u got it right..that's the underlying point of the post!

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  2. Money gains is what its all about! Nice analogy!

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  3. ya..it's all about profit making..!
    Thank You:)

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  4. What a comparison! Nice post....I notice Usha on one of the teams' attire...Is USha the sewing machine company?

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    1. I knew about USHA fans, but I checked, it makes sewing machines, home appliances, etc other than just fans!! So basically we can see that they have made us a little more aware about the company with which we seem to have no relation ;)
      Any way, thank you so much :) Keep visiting..keep commenting :)

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  5. Quite an analogy given here. As a die hard cricket fan, I agree with your views, however disconcerting they are for the game, the branding and the money it gets is here to stay. This sudden exposure to the big fame and money that IPL is garnering is a demise of the gentleman's game but what it is doing is giving the mere mortals i.e. the likes of Avana, Mandeep singh, etc. a chance to come up and perform.
    So as already mentioned, hate it love it, its there to stay.

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    Replies
    1. Yes..I completely agree with you. It definitely gives the chance to the young talented budding players as you mentioned. And profit making in the form of fame and money is rife in this 'wedding'.
      Thank you for stopping by :) Keep Visiting...

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  6. hey shakshi ....gone through ur posts...a factual and interesting presentation of issues....keep it up...nice to found you..

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    Replies
    1. Hi..I'm glad you liked my blog :) and now that you have found it, keep visiting, such encouraging comments are always needed..!!

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  7. this branding also puts too much pressure on the players in form to perform better then expected ! The sponsors want to make the most out of an opportunity, so they will happily wed/ associate with anything and everything which suits them :) nice post

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    Replies
    1. Very True..sponsors get happily married to any profit-making venture!!
      thank you :)Keep visiting!

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  8. Very nice post on current issue....:-)

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  9. nice blog sakshi, you write well.... IPL has become such an overhyped nuisance...! I used to enjoy cricket, but with all this hype and match fixing and stuff, i've become so put off with it all... :/

    Cheers
    A.
    e-pinion.blogspot.in

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  10. Cartoons with hoardings. Very true!

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  11. Haven't watched much cricket since the world cup win. Guess I conform to the belief that one should retire when on the top. I retired from watching cricket when India was on top :)

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  12. lolz.. indirectly a big slap on ipl top dogs:)
    nice post dee! keep writing !

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  13. So agree with you, Sakshi! Flaunting all those brands they are living hoardings:)Nice writing!

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  14. LOL.. Even I am not so much into cricket.. I have only watched world cup with full curiosity.. Nice write up Sakshi.. Keep writing:)

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    Replies
    1. Hehe..Thank You Sonia :)
      Keep visiting!!!

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  15. The most pompus & expensive wedding of the season ...must say!!!

    btw..well penned :-)

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  16. Well the 'wedding' was great as you have told, but the 'Vidai-ceremony' on the streets of kolkata was just...umm...Awesome...!!
    [Ignoring the facts about lavish spending. Afterall a grand wedding bash must be followed by the similar proceedings...!]
    :P :D

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    Replies
    1. hehe..I heard there were celebrations held in Edens Garden and tickets were free..and of course the fire crackers and all gave the wedding a perfect ending!!
      :P

      Thank you for stopping by :)

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  17. I just watched the finals. I am just tiring of all the things that take place except cricket -- all the shenanigans.

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    1. :):) Hope you liked the post..keep visiting!

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  18. Nice and interesting post..you are professional writer i guess..now regular reader i am :)

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    Replies
    1. Hi..Thank you so much..I'm glad you liked the post..and I simply happen to write at times..and I think it will take me some time to reach the level of a professional writer!! It feels nice though that you thought so :)
      Keep reading.. :):)

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  19. very interesting post. You really write well Sakshi. keep it up

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  20. As a member of the "ignore ipl" club, i am full of love for your post! My son, iplgeek would beg to differ though :)

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    Replies
    1. hehe..thank you :)
      obviously the 'iplgeek' club would hate my post ;)
      keep reading :)

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  21. wow thats very good..Your thought is so nice and am totally appreciating with you..
    here is my blog
    http://gamesfo-cricifo.blogspot.in

    ReplyDelete