White UP White DOWN…

 So basically once again we got manipulated by ubiquitous commercials. But this time, it’s different!! We don’t want fairness creams (for females’ private parts).

I got to know about so called fairness cream after I read that there was a furor in Rajya Sabha (upper house in Indian Parliament) regarding it. According to them, the concerned commercial was debasing females. Well, the first thing I did after reading that article was signing in my you tube account( so that I could see the commercial even if it were X-rated). I had to see it as I wanted to know what it was that made it more attention-seeking and women debasing than various gang-rapes, eve-teasing, honour-killing of women, all of which never create such furor in Rajya Sabha, on print-media, digital media..

I saw it. I saw it once again and read the you-tube users’ comments on that commercial. And I started to figure out what exactly was wrong.

I was sure that one of the reasons for the uproar was that the product dealt with female private parts. Another reason was the story-line of the commercial, which according to me was confusing, like other commercials. It showed a husband/boyfriend ignoring his plastic doll-like-wife/girlfriend. The sad female is shown with the product, followed by a not-so-offensive-sketch of a female applying the product on the darkest area of the body. Meanwhile, the specifications were told which were mainly about keeping the concerned part dry, clean and also making the complexion lighter. And so in the end, the husband/boyfriend was happy. Yeae!!

And so, viewers focused on only one aspect of it and that was the fairness one, not the hygienic ones. Even the product’s name has got no word related to fairness. But still they took it as female-private-part-bleaching-cream.

Men thought that the next product might target their private parts’ skin. And so they felt offended in advance. Also they thought that the product was typecasting them as racists and narrow-minded.

They won’t say it openly, “ darling, if you don’t have 'it' fair,

                                             you may use the product there,

                                            at least you can have it considered

                                             I might even do it for a longer time, my dear.”,

                                         Ha! But that’s what many of them may say it loud and clear,   

                                             but only in their private minds’ corners……..

                                                                                     

Women professed that the concept of the product was senseless. They don’t have to show 'it' to impress/attract men. And because showing *it* is not involved in the process, unlike what was shown in the advertisement, they don’t really require the product.

Now let me ask all these thoughtful critiques that why such uproar is not created when almost all the advertisements for men deodorant show skimpily-clad-females going wild after males using the advertised deodorant. That’s not debasing women? And will they use their moody logic towards such advertisement? Because going by the advertisement, I should transform into a sexually hyperactive female running crazily after some random guy using ‘the’ deodorant; also I’ll smell the scent even if I were a mile away. But no, they won’t use their logic over here.

I’m not judging the product or its usage. If you don’t like or want it, don’t use it. Why does anyone have to get the product banned? Do we take care of those body parts only which are to be shown in near future? We all go to beauty parlor and saloons and use shampoos and soaps and other ‘beauty’ products. Do we use them to attract the opposite sex? I personally like to keep myself groomed (at least at basic level) even when I don’t have to step out of my house.There are already facial fairness creams and fairness ‘body’ lotions for females. 

There are advertisements that show using certain toothpaste (once again) attracting female mindlessly towards a random guy using the product. Now do we all use tooth-paste for that? May be some do. And this is where the manipulation comes in. Read the specifications and advantages of a product. If you think some of those might help you in some way, then use it.

There is definitely something wrong with the ‘fairness addiction’ that Asians have. I already spread my views regarding it on an earlier blog-post(You may like to read Copper Maiden ).

But guys, grow up (pun intended). And women, we all are lovely and intelligent, but we don’t really have to sniff sense at everything(pun intended)!

image source: http://free-extras.com/images/black_and_white_daisies-1551.htm

Anna's Oasis- A Mirage!!

 A TV news channel flashes the news proudly about some school children, somewhere in the age-group of  10-14 protesting and participating in the ongoing protests against corruption led by Anna Hazare and his team. The hysterical news seemed more ridiculous when a set of teachers from the same school applauded the protests by those schoolchildren. Another one showed women from a rural area naming their sons after Anna Hazare. There were many other pieces of news that were reported showing various people trying to grab the media attention in the process of which the news media definitely succeeded in grabbing our attention. It seemed everyone was following Rakhi Sawant’s footsteps to seek attention. And news media and reporters were following the ideology of an ongoing TV reality show, ‘Entertainment Ke Liye Kuch Bhi Karega’.

I then immediately switched the channel to HBO. But my mind kind of prolonged the effect of inertia. It was still grounded to the same news and didn’t seem to move ahead. After all I’m an Indian too and dream of ‘Shining India’.

The current situation with boneless protests seems to share an analogy with the one where a person takes shelter under a plastic bag or a sheet when suddenly caught in an unprecedented thunderstorm.

 The point is that people’s enthusiasm and will to fight corruption is laudable. The unrest in the people is no longer swallowed by them to fill their stomachs. They seem to have realized that discontent within themselves is not going to fill their stomachs or fulfill their ambitions. It is time they are fed with something substantial and helpful. But then again they are fallen into trap  by getting misled that the Lokpal Bill and the road that they have taken will suffice their needs.

How many people participating in the protests actually know what Lokpal Bill constitutes.? How many of these people actually know about their constitution and various  provisions under it?

I was reading an article in The Indian Express, which centralized the ongoing protests around a famous idiom, i.e, prevention is better than cure. And that the Lokpal Bill will only help curing the disease of corruption to some extent and not really preventing it.

I was having a discussion over the ongoing protests with a wise (which is my perception) friend of mine during which I asked him that why the private sector in our country is more progressive than the public sector. Since liberalisation in 1991, our country has tasted a remarkable economic growth. And we ascribe this growth mainly to the private sector. May be the answer lies in the statement that mostly people working in private organisations work more sincerely than their counterparts in public sector. And so another question arose that why such difference is prevalent at all? And the answer was that may be the lack of timely appraisals and fixed appraisals(mostly with a minimum time range of 5 years) in public sectors lead to slipshod attitude towards work which gives rise to ‘chalta hai attitude’ which in turn gives rise to indifferent attitude towards their work which finally leads to unproductivity or inefficiency or corruption or all three of them.

We already have a fantastic constitution. Though one also requires proper functioning of it. And this is where the problem arises. We do not really need a separate statutory body to look into the grievances of all sorts prevalent in our society. We have an existent judiciary system and our constitution has the provisions of amendments. Most of the salient features constituting Lokpal Bill that is making it sell like hot cakes can actually be integrated in our current governing system. Our judiciary system can further me bolstered to check corruption in various sectors of our society. The criminal trials can be fastened. Let’s make better and more rampant the usage of RTI (Right to information act). We can try to better our education system by initiating ITS(Indian teaching services) as proclaimed in a movie named ‘Aarakshan’. There are so many other things that can be worked upon to attain fruitful(sweet and non-decaying) results.

The idealogies behind the bill are right but the methodology is wrong.

We are a democratic nation. But then what if one day we, the common people start marching in protest demanding right to decision-making in the Indian Army. I know the idea sounds ridiculous and is a perfect analogy to the current scenario.

How can we get a solution without identifying the problem. The solution to the problem definitely does not lie in shaving the problem everytime it rises. We have to pull it out with its roots. We know that population is the major hindrance in the development of our country. How many people participating in the protests believe in ‘Hum Do Humara Ek’  ('one child ') policy?

Issues like population control and adult literacy have to be looked upon more seriously. There are so many issues which have to be dealt with separately and effectively in a vast country of ours.

The mindset that youngsters today have towards government jobs has to be changed. Why is it that we relate government sector with dullness and private sector as a more happening thing?

The Anna Hazare campaign is trying to remind the unfairness which we have suffered for decades in the hands of corrupt officials. It is seemingly showing an oasis in a desert like situation. But the fact is that it is a mere mirage and we have fallen for it and have trodden our steps towards an unrewarding journey. At the end of it we’ll end up feeling more thirsty.

“Be practical..!!”, is a famous phrase that we youngsters use in our daily life. Many of us end up making it synonymous with the phrase“chalta hai” (“It’s OK”), which is certainly not being done by me right now. I really mean when I say, “Be practical”.

If one’s wish is to relish one’s eyes with ‘Shining India’ , then let us convert this protest into a more meaningful one with clear and deep rooted objectives which would automatically sweep the weeds off our fecund soil.

Let’s not use the childish toddler machinery in which children just throw a question mindlessly on their less dominating peers saying, “tu meri team mei hai ya uski?”(“are you in my team or in the other’s?”) which forces the innocuous tamer children into undesired polarised groups.

I’ve been getting many sad messages demanding(yet another demand by the people) to forward the same messages on the current protests to help Anna win his battle. Many of these messages are made mawkishly sentimental by concatenating the issue of Kasab’s pending death sentence!! They end with a notorious line saying, “I did my job…”

 Well my job is of a perennial nature which will go on to remain a responsible Indian citizen.

And I would rather end my post with “Jai Hind..!!”

Image source: http://www.petehobden.com/2011/02/people-in-crowd-tourist-trap-painting.html